On the lighter side of car awards, there are what Newsweek Autos likes to call psychographic award categories. And we kind of love them.
Kia earned eight honors in the 2024 Newsweek Autos Awards. Individual vehicle awards included:
- Best Vehicle for Commuters for the Kia Sportage,
- Top Pick for Tomorrow Seekers for the all-electric Kia EV9,
- Top Pick for Suburbanites for the Kia EV9,
- Top Pick for Urbanities for the Kia Seltos,
- Top Pick for Empty Nesters for the Kia Sorento,
- Top Pick for Empty Nesters for the Kia Carnival,
- Top Pick for First-Time Car Buyers for the Kia Seltos,
- Top Pick for Commuters for the Kia Niro
Which category do you fall into?
“We are thrilled and honored to be recognized with eight awards in the 2024 Newsweek Autos Awards,” said Steven Center, COO & EVP, Kia America. “This achievement is a testament to our relentless commitment to innovation, quality, and customer satisfaction. The Kia Sportage being named best vehicle for commuters underscores our dedication to providing exceptional driving experiences that meet the diverse needs of our customers. We will continue to strive for excellence and deliver vehicles that set new standards in the industry.”
This is the fourth year for the Newsweek Autos Awards. The awards are, for the first time, being given out in psychographic categories, which match 13 types of new car buyers and their vehicle purchasing priorities. Each category has its own criteria and is measured from the perspective of a person in that lifestyle category.
All vehicles on the market today in the U.S. were evaluated, considered, and rated in each of the 13 psychographic categories.
