Kia Victoria

The 2019 JD Power Top Quality Award? The Winner May Surprise You!

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The 2019 JD Power Top Quality Award? The Winner May Surprise You!

Kia Victoria is still celebrating!

Kia has once again been named the #1 Mass Market Brand in Initial Quality by JD Power

For the fifth consecutive year, Kia was named the number one non-luxury automotive brand today by J.D. Power in the 2019 U.S. Initial Quality Study 

Kia owners reported fewest quality issues within the first 90 days of ownership among all non-luxury auto brands.

Kia’s reported problem levels improved by two points over last year to secure the top spot above all non-luxury automakers, and second among all brands, luxury and non-luxury.

Four Kia models were also included among the top 10 vehicles in the industry, the most of any brand: Rio (Small Car), Forte (Compact Car), Sportage (Small SUV) and Sedona (Minivan) each topped their respective segments.

“Ranking as the highest mass-market brand in J.D. Power’s U.S. Initial Quality Study for five consecutive years is a tremendous honour for Kia and demonstrates the brand’s established commitment to quality and the customer experience,” said Elias El-Achhab, VP & COO, Kia Canada Inc. “As we celebrate our twentieth year here in Canada, we will continue delivering award-winning vehicles and working to ensure that our customers are getting the industry’s top-quality products and unmatched customer experience when they choose Kia over the competition.”  

The annual report analyzed responses from 76,256 respondents with regards to 257 vehicle models across 26 segments.  Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners.

Kia also won the JD Power Dependability Award, awarded to the automotive brand who had the fewest problems reported by 100 car owners during the last 12 months with their 3-year-old vehicle. 

A final feather in Kia’s cap is the JP Power Performance Award, awarded to the brand with the highest new car owner design and performance ratings after the first 90 days of ownership.

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