Kia is the Most Awarded Brand in Consumer Guide Automotive Best Buy Awards

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In 2023, Kia was the most awarded brand in the Consumer Guide Automotive Best Buy Awards. The brand new Kia EV6 won its category, as did the Kia Sorento, Sportage, Soul and Seltos.

Furthermore, this is the ninth consecutive year that the Soul has been named Best Buy for the subcompact crossover segment. This is the 3rd year running for the Seltos in the same category. 

The all-electric EV6 and 2023 Sportage were named compact crossover winners. The Sorento was recognized by the editors of Consumer Guide Automotive in the midsize crossover category.

“From rugged SUVs to capable crossovers and innovative EVs, Kia’s comprehensive lineup delivers the world-class design, outstanding quality, and cutting-edge technology today’s discerning buyers are looking for,” said Steven Center, COO & EVP, Kia America. “Being the most awarded brand in Consumer Guide’s 2023 Best Buy Awards is another transformational moment for Kia as we pursue our mobility leadership goals.”

How Does Consumer Guide Choose the Best Buys?

Since 1967, Consumer Guide Automotive’s award-winning editorial team has used a rigorous and comprehensive evaluation process to identify the vehicles worthy of serious consideration by consumers. The editors use objective criteria, such as price, features, performance, accommodations, fuel economy, reliability records, and resale value, to assess each vehicle.

Why Does Consumer Guide Love the Kia Lineup?

Kia offers one of the most comprehensive and feature rich lineups on the road today. More importantly, this lineup is extremely affordable despite offering luxury like comfort and design.

Don’t just take our word for it, here’s what the lead editor for Consumer Guide had to say about Kia:

“Kia’s growth as a transportation innovator has been exciting to watch. The breadth and depth of the brand’s product lineup includes something for almost every consumer, from value to luxury, with a healthy dose of sportiness, too. In every popular segment, Kia offers a must-drive model for shoppers to consider,” said publisher Tom Appel, who led the editors’ selection process for this year’s list.

Learn everything you need to know about the award winning Kia lineup here!