The logo is a symbol of Kia's new brand purpose and values it promises to offer customers through future products, services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature.

The rhythmical, unbroken line of the logo conveys Kia's commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.

“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation. The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”  said Ho Sung Song, Kia’s President and CEO.

The unveiling was a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyro-drones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’. The dazzling display can be seen on the Kia Global YouTube channel.

Keep a close eye on the Kia Victoria blog for updates, as Kia reveals a new brand purpose and strategy soon. You can find news and events updates and announcements here.