Kia Victoria is excited to announce its sponsorship of the Times Colonist TC10K race. This year’s theme? A trip down memory lane to the vibrant era of the 1990s! So prepare to lace up your running shoes, dust off your neon windbreakers, and crank up the Backstreet Boys, because we’re taking you back to a time when pogs were the currency of the playground, and the Macarena was the dance of the decade.

Scheduled for Sunday, April 28, this race is not just about the thrill of competition or the satisfaction of completing a 10K run; it is an opportunity to reminisce about the good old days while raising your fitness levels. Whether you’re a seasoned runner seeking your next challenge or a beginner looking for a fun and motivating way to kickstart your fitness journey, the TC10K is the event for you.

But that’s not all. In an exciting twist, the Kia EV9 will serve as the lead car for the race. The EV9, with its innovative design and eco-friendly technology, symbolizes the leaps and bounds we’ve made since the 90s, reminding us that while it’s fun to indulge in nostalgia, the future is thrilling.

And let’s not forget about the Kia Telluride, which will be the sweep, bringing up the rear. As runners, we understand that falling behind can be discouraging. But with the Kia Telluride at your back, you’ll have a constant reminder that the race isn’t over until you cross the finish line. It’s not about how fast or how far you can go but the fact that you can go at all.

So, come as you are, or better yet, come dressed in your best 90s attire. From baggy jeans to colorful bandanas and oversized flannel shirts, the choice is yours. Are you ready to hit the ground running and take a trip back to the 90s? We can’t wait to see you at the start line on April 28!