MADD Canada's Partnership with Kia Canada
Mississauga,Ontario / November 21, 2011
Kia Canada Inc. is putting MADD Canada in the driver's seat with its sponsorship of a national school program designed to educate students on the dangers of driving impaired.
As the new national presenting sponsor of the 2011-2012 School Assembly Program,Kia Canada Inc. is donating the use of eight vehicles to MADD Canada including four 2012 Kia Soul urban utility vehicles dedicated for use by field representatives who will travel from school to school to deliver the anti-drinking and driving program. Additionally, four 2012 Kia Sedona vans will be used by Chapters across the country to promote local awareness of anti-drinking and driving activities and events. All vehicles will be customized with MADD Canada's logo and anti-impaired messaging for maximum visibility and awareness.
In addition, each vehicle will be wrapped in the "I Pledge" special finish which will allow students to sign the vehicle as a way of showing their commitment to never drive under the influence. To further complement the program, a Facebook page ? Facebook.com/kiacanada has been created encouraging students and all Canadians to 'Take the Pledge' not to drink and drive and to make the pledge available to family and friends.
"Our national partnership of the MADD School Assembly Program supports MADD in their effort to educate youth on the dangersand irreversible consequences of driving impaired" said Maria Soklis, Vice President& Chief Operating Officer (COO). "Our donated vehicles will continue tobear messaging to remind Canadians as will our 'I pledge' social media tool which will invite the public to pledge and seek others to pledge not to drive impaired."
"Kia Canada Inc. is making an impact," said MADD Canada National President Denise Dubyk. "With Kia's assistance, we will deliver our important message to more than 1 million students across this country, helping them to understand the dangers of impaired driving and reinforcing the need to always drive responsibly. It's a message that will save lives."